Know about YouTube marketing

 YouTube -A source of entertainment second most searched engine after google and having 800 million unique viewers every month.

If you are planning a YouTube channel then here is the key to youtube marketing. Nowadays people are searching for their favorite brands on YouTube. Currently 300 hours of videos are uploaded every minute. Youtube helps to improve SEO or brand presence. YouTube allows us to share unique content and understand everything lucidly.

Here 5 keys of YouTube Marketing -

1.Know about your Audience

2.competition level

3.Learn from your favorite channels

4.optimization to get more views

5.YouTube share & consistency

Know about your Audience

The first step to Know your audience is what kind of videos they like related to your brand or Business and the needs of the market. make research that what kind of videos get more watching hours or good engagement rates.

Keen observations are essential before uploading your videos on YouTube.

Learn what kind of comments made by the audience. 

As we say Necessity is the mother of Invention. To find out the needs of the audience, put your efforts into engaging the audience for a long time.

2.Competition 

Test the depth of the river before putting legs. To learn the pros and cons of the market. Find out your market competition level. Find out the loopholes of your competitor YouTube channel. Make a note that what kind of videos get more likes, views and don't ignore comments -observe viewers.

Read competitor's video descriptions to see what keywords they are using for the optimization in their YouTube channel. Use similar ones to increase your YouTube channel ranking. A Lot of information you need to identify available opportunities on their channels.

So keen observations provide you better results.

3.Learn from your favorite YouTube channels

When you are watching videos in your free time which things attract more and allow your mind to come back again on this channel.pay some attention on your favorite YouTube channel and note that what best practices they follow to get more views, likes, subscriptions & engagement.

4.Optimization to get more youtube video views

Your YouTube videos need to be optimized if you want to get more attention. But don’t worry if your first few videos didn't get more engagement.

just follow optimization tricks & learn from other popular YouTube channels.

The first step - To Optimize the metadata of your video,simply put metadata which provide all information about your videos.there are various easy ways which you can do to optimize your YouTube channel & get a higher rank on YouTube.

simply put a title, tags, description. category, thumbnails, subtitles, and captions.

Providing the right information about your video metadata. when people are searching for your videos. Use those keywords which are closely related to your videos otherwise, your video will be removed.

Ok let's start 

Title-

it's similar to On-page SEO, it's important to optimize your YouTube video title and it's description. The title is the first thing that interacts with the audience .so create a clear engaging title which makes the audience curious to watch the video.Make videos which can solve your audience problems.

Description-

YouTube shows only few lines of your video description about 100 characters -to read full description audience will need to click on show more.so always mention important links in the starting of your description it will help to get more views and engagements.

After description include video transcript which improves your SEO, add keywords  closely related to your video content make a research which keywords are mostly used by audience .Mention default channel description which includes links of your social channels.Use hashtags in title and description of your video

Tags -

Highlight main keywords on tags, tag videos with similar videos ,it helps to reach larger audience.Try to use more common keywords and long-tail keywords.

Thumbnails-

Video thumbnails are the main images audience see when looking through a scroll down of video results, and yours can have an enormous effect of the measure of snaps and perspectives your video gets. YouTube will auto-produce a couple of thumbnail choices for your video, yet we highly suggest to upload a custom thumbnail. 

YouTube reports that "90% of the best performing recordings on YouTube have custom thumbnails". When shooting, consider great shots that precisely speak to your video. YouTube suggests utilizing a 1280 x 720 px picture to guarantee that your thumbnail looks incredible on all screen sizes.

5.YouTube share & consistency

Share your videos on all social media sites such as  Facebook,reddit,twitter,Instagram.it will provide good engagements.

While positioning high in youtube and having an enormous endorser base are perfect, those objectives can be hard to accomplish when you're simply beginning.

So share your video by clicking on share present below your youtube videos.YouTube also provides shortened url to your video which you can share with your friends such as whatsapp ,telegram and other messages groups.sharing your videos on other social media sites considered as best marketing strategies.Sharing the video on your timeline or feed may not be the best alternative. Consider why you made the video. Perhaps you made an informational video since audience having a lot of questions about how to utilize this Information.. 

All things considered, it may be ideal to react to those inquiries with a connect to your video. In the event that you made a video as a component of a bigger battle or worldwide pattern, make certain to incorporate applicable #hashtags where fitting to guarantee your video is incorporated into the discussion. On the off chance that you made a video to fabricate mindfulness around your image, consider posting the connection in your profile profiles.

Blog post and email marketing-

Promote your YouTube channel videos on your Blogs and websites .Mention a follow icon to your blogs and websites,so that your audience easily finds your channel Second, put important videos on your blog or websites. Consider making a YouTube video to go with a particular blog entry or sharing client video audits or contextual analyses on your site. Not exclusively will this assistance showcase your YouTube channel and recordings, however it will increase your audience engagement rate, get more views and finally drive more traffic on your youtube channel.

Email marketing also boost your videos engagement rate-

promote your video and Youtube channel with email marketing. Urge your contacts to look at a blog entry you've installed in which installed a video to increment both the video and site traffic or direct them to a pertinent playlist you've curated. Sending an email pamphlet with important data and video substance is another incredible method to keep your contacts locked in.

Interact with your audience and reply to their queries . Q&A Concept is best to interact with viewers.Ask what they want ,make a collaboration with other channels .CTAs in every video.After the CTA, leave a moment or two to maintain the connection you need to advance by pointing an arrow towards it.

Be consistent-

Consistency is a key to engaging the audience and making a proper schedule.so the audience have an idea that when you upload your other videos.Consistency is completely basic. Endeavor to post at the same time each day or week (dependent upon your repeat), and keep your endorsers invigorated about when new chronicles will appear. By then stick to your schedule.

Hope you like this…….