17 Ways to Get More YouTube Subscribers

 In this post you’re going to learn how to get more YouTube subscribers in 2021.

In fact:

These are the exact strategies I used to grow my channel from zero to 400K subscribers:

And today I’m going to show you how I did it…

…and how you can do the same thing.

• 1. Use “Power Playlists”
• 2. Publish LONG Videos (10+ Minutes)
• 3. Promote Videos In Your End Screen
• 4. Branding Watermark = Subscribe Button
• 5. Focus On Quality… Not Quantity
• 6. Reply To EVERY Comment
• 7. Write a Compelling Channel Description
• 8. Funnel People to “Subscriber Magnets”
• 9. Use an Awesome Channel Icon
• 10. Create a Channel Tagline
• 11. Heart Awesome Comments
• 12. Make a Killer Channel Trailer
• 13. Create Videos That CRUSH Watch Time
• 14. Embed YouTube Videos In Blog Posts
• 15. End Videos With a Strong CTA
• 16. Promote Your Channel In Ebooks, Webinars, Presentations and Lead Magnets
• 17. Optimize Your Channel Page
• Bonus #1: “The Social Media Preview”Power Playlists” are like regular playlists… but better.

  Here’s exactly how they work:

  You see, most playlists are organized by topic.

• But Power Playlists are different.

  Instead of topics, Power Playlists are organized by outcomes.

  Here’s an example from my channel:

• As you can see, the title of that playlist is an outcome:Which makes people MUCH more likely to watch my playlist… and subscribe.

  And that leads us to…

  2. Publish LONG Videos (10+ Minutes)

  Yup, this goes against conventional wisdom.

  But stay with me.

• A while back we did the largest YouTube ranking factors study ever.

In that study we analyzed 11 factors that might help video rank in YouTube’s search engine.

And we found something surprising:

Longer videos rank better in YouTube’s search results.

And that’s one of the main reasons that it ranks in the #1 spot in YouTube for the keyword: “seo”:

For example, last year I published this video.

Promote Videos In Your End Screen

Here’s the deal:

The more of your videos someone watches, the more likely they are to subscribe.

The question is:

How do you get people to watch 2, 5 or even 10 of your videos?

Promote another video in your End Screen.

Here’s an example from my channel:

This simple “Next Video” has led LOTS more views and subscribers:

It was REALLY frustrating.

So I decided to change things up.

Instead of quantity, I decided to focus 100% on quality.

And this “quality over quantity” video marketing

 approach worked like magic.

Flash forward to today and my channel generates over 228k views per month from only 39 total videos:

And because I pour my heart and soul into every video, over 6k people subscribe to my channel every month:

This is one of the EASIEST ways to get more subscribers.

In fact, YouTube’s internal data has found a clear correlation between replying to comments and subscribers:

Why does this help?

Well, most YouTubers never reply to comments.

Which means you instantly stand out when you do.

Imagine that you’re about to subscribe to that channel.

Is that description going to make you lunge for the subscribe button?

Probably not.

Contrast that weak description with this one:

See the difference?

This about page works because it:

• Tells you what the channel is all about
• Gives you important information on the channel (like the upload schedule)
• Includes a strong call to action to subscribe

Here’s a template that you can use to write your own Channel Description:

For example, I used a few different relevant keywords that people on YouTube would search for…

…like “SEO”, “link building” and “content marketing”.